Social bullying can have terrible consequences on the bullied kids. They often have to choose between being bullied or becoming a bad kid. To get their social statue up, kids are most of the time willing to do anything. First of all, they will probably totally change their attitude to be like all the others, more popular kids. To do so, they need to stop focusing on studying and their grades can drop from good to horrible. When the kid getting bullied is finally accepted in the group of kid that rejected him, he often stops hanging out with his real friends and starts social bullying them. That's how you can see a kid becoming bad, even though he used to be a really good kid. All of this because of social bullying.